Buy - Sell Gold
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About

Gold guide
 
OUR CLIENTS
 
     Our clients are comprised of individuals, families, and institutional investors interested in preserving wealth and adding growth to their existing portfolio.  Here at Aurum Advisors we understand the importance of providing protection to one's assets, especially in such an uncertain world.  From the latest stock market fiasco to tension in the Middle East to currency problems, our advisors know the role precious metals should play in any investor's portfolio.  From the beginner investment to complex family trusts, we know which metal and which amount will allow you to use the world's ultimate form of wealth to preserve and grow your assets for generations to come.
 
OUR PERFORMANCE
 
     Aurum Advisors lets gold's 5,000 year old track record speak for itself.  From the pharaohs in Egypt, gold has had value and performed well for investors throughout the rise and fall of every civilization known since the beginning of recorded time and will continue to perform well for investors for centuries to come.
 
     Over the last 10 years gold has outperformed virtually every other investment out there.  From stocks to bonds to real estate, there has not been any other investment that not only provides an above average return but also the feeling of security associated with just leaving your money in a savings account.
 
OUR TRACK RECORD
 
     Aurum Advisors has an unrivaled track record that you can count on.  We know how to deliver precious metals in the safest most reliable and affordable manner possible.  Whether you are local or anywhere nationwide, Aurum Advisors can provide gold right to your doorstep.  It is service you can rely on and an asset you can trust.  So pick up the phone and give one of our advisors a call today.  The experience is world class and world known.  See for yourself!
 
OUR PEOPLE
 
     Each of our employees goes through a rigorous screening process before becoming a member of the team.  From financial consultants to analysts to senior management, each and every member that encompasses a part of the team has as a part of their character one of the most important aspects of our firm - excellence.
 
     Not only does Aurum Advisors pick the best of the best to work with, we also provide a strenuous standard of performance each and every one of our employees must meet on a monthly basis.  There is an acceptable small margin of error in terms of performance to ensure each and every member is functioning at their absolute highest level at all times.
 
     Back up systems are in place to serve as "safety nets" insuring clients always get their metal, they always receive a call the moment a significant market move occurs, and when you are ready to sell, we are able to get you out at the optimal time for the absolute highest liquidation price of the day, whatever the market is willing to pay.
 
OUR LOCATIONS
 
     Because of the physical nature of gold, the world's largest firms buy and sell gold out of one respective location.
 
     Our corporate headquarters are located in Century City, California's financial district.  Aurum Advisors' location was established with California's long love and history for gold dating back to the days of Sutters Mill and the advent of the Forty-Niners.  California's long legacy of gold history served as an optimal destination for our corporate headquarters and will serve us well for decades to come.  Do you remember a time where people did not associate this precious commodity with the "Golden State"?  We don't either.
 
     So give us a call today!  We can ensure your experience will be golden.
 
COMPLAINT HISTORY
 
     Aurum Advisors has been serving the public for about a decade.  With that in mind please remain calm while we reveal the extensive nature of our complaint history.  We have had a total of 3 complains filed against us with the Better Business Bureau and because of that we have received an "A" rating with the Better Business Bureau.  All three complaints have been satisfied.  Thats quite a track record considering the almost 25,000 clients that have been happy with the results we have provided throughout the years. 
 
     Aurum Advisors has never had a single government action taken against us and the truth of any of our companies advertising practices has ever been in question.
 
     Here at Aurum Advisors we strive to insure your experience with us is monumental.  We know there are a lot of other places out there that can give you a precious metal experience but like most of our clients would agree the experience you will have with us will excede your expectations.
 
     We look forward to hearing your feedback.
 
EXIT STRATEGY
 
     Here at Aurum Advisors we believe it is prudent to have a portion of your portfolio in precious metals at all times.  During our current economic environment most investors decide for themselves to protect and hedge there real estate and paper assets by placing a larger percentage of gold and silver in their portfolio than during normal periods of sustained economic growth.
 
     Now, for the first time since the days of the civil war, our country is facing more threats politically. socially, educationally, and of course economically than ever before.  The wise investor factors these threats into his life strategy as well as his or hers financial strategy.
 
     Because of the liquid nature of precious metals, investors are able to convert as much gold and silver as they see fit back over into cash with a simple phone call.  With the integrated nature of the internet and technology it is easier now than ever before to get out of a precious metal position on a moments notice if you need to.  But at the same time more and more investors are realizing the importance of storing their wealth is such a stable and profitable vehicle.  A lot has changed since the days of the spaghetti westerns.  You no longer have to find a buyer for your gold or threaten the local banker with your six shooter in order to convert your metal back into cash.  Just give Aurum Advisors a call today and we can lock in a guarenteed liquidation price at the highest bid of the day no fees to sell no questions asked.
 
WHO WE ARE
 
     We are a hand selected team of the world's finest precious metal asset managers.
 
     Our backgrounds include a wide array of diverse experience that we bring together in order to insure a unique approach destined to exceed each individual clients needs and expectations.
 
     Here at Aurum Advisors our asset managers have a strong financial background and are well versed in the ways of the world.  Extensive travel, experience, higher education, and a strong social network are all aspects that make up a part of each individuals place in the world.
 
WHO WE ARE NOT
 
     Aurum Advisors are not financial planners.  We do not assist investors in the purchasing of securities or facilitate investment advice.
 
     What we can do is assist investors that have made the decision to buy gold in the most appropriate manner possible.
 
     From getting you into precious metals at the right time, to getting you into the right coins or bars, to keeping you updated on the market conditions that may impact your precious metal's portfolios overall value, to assisting you with your exit strategy an Aurum Advisor becomes a valuable part of your building and preserving wealth process.
 
WHAT TO EXPECT
 
     Expect what you know you can count on.  In todays world of unmatched stock expectation/performance issues to unpredictable rising cost of living certainty, to inflationary pressures that show no sign of slowing soon, here at Aurum Advisors we can guarantee several things.  First and foremost, we can guarantee gold will provide a valuable part of any investor's investment strategy. 
 
     Second, we can guarantee you will get gold in your protection.  This associates all of the concerns associated with "storing" your metal in another company's "vaults" or "online"?  However that, in theory, is done.  Knowing you have something you can count on in your possession in such an uncertain world is a great feeling especially in today's economic climate.
 
     Third, we have all gold coins you receive guaranteed and authorized by a third party grading service.  This does two things.
 
     Number one, it gives you the peace of mind associated with knowing you are receiving gold worth receiving.  Two, it gives you the peace of mind associated with knowing the firm you are using can be trusted because we never ask you with a wink just to trust us.  We never ask you to do that during any part of the process.  Your experience with Aurum Advisors should fall nothing short of exceptional all the time.
 
WHAT NOT TO EXPECT
 
     You should not for any reason expect gold to be your portfolio's or life's miracle cure.  Even though gold can eliminate many valid concerns facing our world today, it can not be perceived as "the end all be all" solution that satisfies all of  life's problems.
 
WHO IS GOLD RIGHT FOR?
 
     Gold is right for any individual, family, or institution concerned with the very real threats facing the world today.
 
     If you are tired of trying to figure out who to trust, if you are tired of trying to figure out what voice to listen to for guidance, if you are tired of trying to be in the right place at the right time, what ever that means. 
 
     Give gold a try.  It sounds like it may be right for you.
 
WHO IS GOLD NOT RIGHT FOR?
 
     Gold may not be right for everyone.
 
     If you are still looking for the next great high growth stock in an uncertain economic environment.  If you are continuing to stick with a real estate investment strategy that may have served you well during the 90's.
 
     If you believe the best way to preserve your wealth is to leave it in savings or other interest bearing accounts.
 
     If you want to take an "all paper" approach to investing, gold may not be what's right for you. 
 
 
 
 
 
 
 
 
THE HISTORY OF GOLD COINS

Gold coins and silver coins were a vital part of commerce as far back as the early civilizations of Sumer and Egypt. A French historian saw gold coins as the "lifeblood of Mediterranean trade in the 2nd millennium BC". Initially gold coins were traded simply by weight which could then be cut up into small chunks or drawn into wire. And gold coins, were seen more as a standard of accounting or for taxes to rulers or temples, rather than for general circulation among the common folk. The first real gold coins were not made until the 6th century BC in Lydia (Western Turkey). They were made from electrum, natural alloy of gold and silver found in the rivers of the region. They usually had a lion or a bull on the gold coins face and a punch mark or seal on the gold coins other side, and weighed from 17.2 grams (0.55 troy oz) to as little as 0.2 grams (.006 troy oz). The gold coins introduction is attributed to the Lydian king Croesus (561-547 BC). Progress in refining soon led to the distinct minting of silver and gold coins.

Gold coins were quickly taken up in the blossoming Greek city states just across the Aegean sea, though it was predominantly of silver until Philip II of Macedon (359-336 BC) acquired gold and silver mines in Thrace (now Bulgaria). His son, Alexander the Great (336-323 BC) then consolidated the Greek Empire with his defeat of the Persian empire, securing an immense treasure of gold coins built up by the Persians from gold sources on the river Oxus in northern Afghanistan. Alexander is reputed to have taken over 22 metric tonnes (700,000 troy ounces) of gold coins in loot from the Persians. For both Philip II and Alexander, gold coins became an ideal way of paying their armies and meeting other military costs. Under the Greek empire, the gold coins were stamped with the head of the king instead of lions, bulls and rams that had previously adorned gold coins elsewhere.

The Romans, for whom gold coins became the critical way of paying their legions, also adopted the custom of striking the emperor's head on their aureus gold coins. The aureus gold coins were usually 950 fine (22 carat) and weighed 7.3 grams (0.23 troy oz); 45 aurei gold coins weighed one roman pound (libra). Even though these gold coins were too valuable for most daily transactions, they were used by administrators, traders and for army pay (a legionnaire was paid one aureus gold coin each month). In Britain, one aureus gold coin bought 400 litres (28.57 gallons) of cheap wine or 91 kilos (200 pounds) of flour. Smaller gold coins, solidus’, weighing 4.4 grams (0.14 troy oz) were introduced after 300 AD, as supplies of gold coins from Spain and Eastern Europe decreased.

The Romans minted gold coins on a scale not seen before and not equaled until modern times. Between 200 and 400 AD hundreds of millions of gold coins were struck and distributed throughout the empire. The extent of circulation is showed by the hoards of roman gold coins that have turned up all over Europe, particularly in Britain, which can be seen in many museums, notably the British Museum in London. The British Museum's HSBC Money Gallery provides a unique display of the evolution of early gold coins. The Roman empire brought a remarkable unity to much of western Europe through coherent public institutions and gold coins. When that empire fell apart soon after 400 AD, it was almost one thousand years before widespread gold coins returned. Solidus gold coins survived as the main gold coins of the Mediterranean world, being minted by the Byzantine emperors in Constantinople as the nomisma or bezant.

The bezant personified gold coins from the fall of the Roman empire until the rise of Venice with its famous silver and gold coins. "It is admired by all men and in all kingdoms, because no kingdom has a currency that can be compared to it," noted a 6th century observer. But due to a shortage of new gold supplies, minting was very scarce and the gold coins were growingly debased. By 1081 the gold coins content was only 250 fine (six carats). The Emperor Comenus restored some credibility in 1092 with new gold coins of 4.4 grams (0.14 troy oz) called the hyperpyron, which many still nicknamed bezant and the Venetians called perpero. These gold coins never attained much prestige, however, as gold supplies were still limited.

Indeed, much of the gold that was available from Africa after 700 AD went into dinar gold coins made by the rulers of the growing Islamic empire that extended through the Middle East and along the north African coast. These gold coins, created initially in Damascus, Baghdad and Tripoli, were beautifully decorated by calligraphers in Arabic script, since Islam forbade the depiction of humans. By 1200 the increasing power of Venice brought more trade between the Islamic world and Europe. That prosperity sucked in gold that had long been coming across the Sahara desert by camel caravans from West Africa to North Africa. Gold coins were minted in Sicily, just across the Mediterranean, in 1231 using African gold and then in Florence and Genoa in 1252. Venice soon became the main market for ... (continues at top right)

gold, opening its gold mint in 1284. The next year the first ducat gold coins of 3.55 grams (0.114 troy oz) was struck; they were a symbol of wealth and power for the next five hundred years, becoming the most widely accepted gold coins since the Romans' aureus and solidus gold coins.

The supply of gold was enhanced soon after 1300 by new mines in Hungary. Suddenly all of Europe was making gold coins. In France the king's mints produced nearly 10 tonnes (350,000 troy oz) of gold coins in 1338-39. In 1344 the mints of Florence, Genoa, Venice, Bruges (Flanders) and London coined over five tonnes (170,000 troy oz) between them. The variety of gold coins can be seen in a single display case at the British Museum in London which houses 25 types of gold coins from European nations and city states minted during the 13th and 14th centuries. As the pattern of gold supplies changed by 1500, first with more gold moving directly from West Africa to Europe by sea and then with the new sources in the Americas, so did the production of gold coins. In 1457, Portugal issued new cruzado gold coins made of African gold. In England in 1489 Henry VII minted the first sovereign gold coins of 15.55 grams (0.5 troy oz) at 958 fine (23 carats), valued at £1.00. By 1503 the mint in Seville was handling gold from the Americas.

Thereafter much of that gold was turned into Spanish crowns which were exported to England, the Netherlands (under Spanish rule), Genoa and Venice, where they were often recast into local gold coins. But the supply of South American gold was relatively limited compared to the flood of silver so that, during the 16th and 17th centuries, silver coinage was more widespread in Europe than gold coins. In England, Queen Elizabeth I did launch new gold coins (angels) and crowns in 1558 to restore the prestige of gold coins which had been much debased by her father Henry VIII, but gold coins were usually under 300 kilos (10,000 troy oz) annually. Gold coins made their comeback only after gold discoveries in Brazil in the 1690s gave a new dimension to world production and Britain moved onto an unofficial gold standard with gold coins replacing silver as the main circulating currency (see Millennium in Gold - 17th & 18th centuries). Brazil's gold coins, moedas de ouro, were minted in Rio de Janeiro and Lisbon (Brazil being a Portuguese colony), but many of these gold coins came on to England where they were recoined into guineas, which had first been struck in 1663. The guinea gold coins, named after Africa's 'gold coast', weighed 0.27 troy oz (8.7 grams) at 916.6 fine with a nominal value of £1. The mint in London coined over 31 tonnes (one million troy oz) of gold into guineas gold coins between 1713-16.

The new flow of gold coincided with a slight over-valuation of gold coins, versus silver, at the mint, which had followed a major recoinage program a few years earlier. Thus, traders found it profitable to send gold to be minted, while selling silver for shipment to India and China where it was valued more highly. The premium for gold coins was confirmed in 1717, when Sir Isaac Newton, as Master of the Mint, set the historic gold price of £4.4.11½d (£4.35) which went on for two hundred years. His decision confirmed the preference for gold coins and accidentally put Britain on a gold standard, with gold coins being the major coin circulation until 1914, when World War I broke out. Throughout the 18th century; huge quantities of guineas gold coins were put into circulation, with the mint often striking three to four million gold coins annually; virtually no silver was coined. Not since Roman times have gold coins been so widely used and accepted both in Britain and abroad, although most other nations stayed with silver coinage.

The sovereign gold coins, which replaced the guinea gold coins under the Coinage Act of 1816, made the gold standard official. The sovereign gold coins, of 0.25 troy oz (7.77 grams) at 916 fine, were the sole standard of value and had unlimited legal tender. The final triumph for gold coins followed the gold rushes in the United States and Australia after 1848, as gold production rose five-fold. The minting of gold coins soared in France and the United States in the 1850s and ultimately most nations switched from silver to gold coins by 1900, when the United States finally switched to the single gold standard from a bimetallic gold and silver policy. Virtually all gold mined during the 19th Century was turned into gold coins. Sovereign gold coins in Britain and Australia, Eagle gold coins in the United States, Mark gold coins in Germany, Rouble gold coins in Russia, Crown gold coins in Austria, Florin gold coins in Hungary and Napoleon gold coins in France accounted for over 13,000 tonnes (418 million troy oz) in the classic period of the gold standard prior to World War I. But when the world went to war in 1914, governments started to husband their gold, the minting of gold coins largely stopped and gold coins were often called in. In 1933 during the Great Depression, the U.S. recalled all gold and gold coins from their citizens. After that, the era of almost universal gold coins was over. This is the history of gold coins.